Wednesday, December 19, 2018

FEATURED

WHAT'S NEW

Millennial Media to Acquire Nexage, a Leading Mobile SSP and Advertising...

Positions Millennial Media as Leading Independent Mobile Programmatic Marketplace BALTIMORE – To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) announced it...

ACCESSORIES

IAB Releases Updated Anti-Fraud Principles

The Interactive Advertising Bureau (IAB) recently updated their comprehensive Anti-Fraud Principles; three tenets that suppliers must embrace to rid our industry of the ultra-low...

CONFIRMED: Yahoo Buys BrightRoll

There have been rumors swirling around recently that Yahoo was looking at a possible acquisition of video platform BrightRoll. Well, swirl no more. Late...

WINDOWS PHONE

Yahoo Completes Acquisition of BrightRoll

SUNNYVALE, Calif. & SAN FRANCISCO--(BUSINESS WIRE)-- Yahoo! Inc. today announced it has completed its acquisition of BrightRoll, Inc. The transaction will combine Yahoo's premium desktop...