SUNNYVALE, Calif. & SAN FRANCISCO–(BUSINESS WIRE)– Yahoo! Inc. today announced it has completed its acquisition of BrightRoll, Inc.
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers. BrightRoll is a large, growing and profitable business with net revenues expected to exceed $100 million in 2014. Yahoo expects the transaction to enhance its EBITDA. Acquiring BrightRoll will dramatically strengthen Yahoo’s video advertising platform, making it the largest in the US.
BrightRoll will continue to offer its current suite of industry-leading products and services. With Yahoo’s additional investment and global support, BrightRoll’s platform and advertising solutions will further improve and expand. BrightRoll’s talented team of approximately 400 employees will remain focused on digital video advertising.
Yahoo is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).
This press release contains forward-looking statements that involve risks and uncertainties concerning the effects of Yahoo’s acquisition of BrightRoll, as well as Yahoo’s strategic and operational plans for BrightRoll. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, that the anticipated benefits to Yahoo, including enhanced earnings, net revenues from BrightRoll, and strengthening of Yahoo’s video advertising platform, may not be realized. More information about potential factors that could affect Yahoo’s business and financial results is included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2013 and Quarterly Report on Form 10-Q for the quarter ended September 30, 2014, which are on file with the Securities and Exchange Commission (“SEC”) and available at the SEC’s website at www.sec.gov.