Wednesday 11/12/14: Starting around 9 a.m. this morning and lasting for almost 2 hours, DoubleClick, which enables advertising for publishers, went offline. The event, which effected more than 55,185 websites, was said to last for nearly 2 hours. Say What? The potential cost  of the outage could deb in the hundreds of thousands if not millions of dollars.

Some of the sites effected were:
  • Adweek
  • The Wall Street Journal
  • Wired
  • Forebes
  • Among Others.

The official statement from Google:

“DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug, and DFP is now back up and running, so our publisher partners can return to funding their content.”

Twitter was quick to jump on this:

And then there was the shameless self promotion…which was the deleted..but not before the screen grab

Screen Shot 2014-11-12 at 4.34.16 PM




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