Wednesday 11/12/14: Starting around 9 a.m. this morning and lasting for almost 2 hours, DoubleClick, which enables advertising for publishers, went offline. The event, which effected more than 55,185 websites, was said to last for nearly 2 hours. Say What? The potential cost  of the outage could deb in the hundreds of thousands if not millions of dollars.

Some of the sites effected were:
  • Adweek
  • The Wall Street Journal
  • Wired
  • Forebes
  • Among Others.

The official statement from Google:

“DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug, and DFP is now back up and running, so our publisher partners can return to funding their content.”

Twitter was quick to jump on this:

And then there was the shameless self promotion…which was the deleted..but not before the screen grab

Screen Shot 2014-11-12 at 4.34.16 PM




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David is a 20+ year veteran in the digital space and was a key roll player at digitalNATION, a web hosting company his family started in early 1993, which subsequently sold to Verio in 1999. Since that time, David has been entrenched in the online advertising space as an executive at AdJuggler.

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