Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Buying cheap is not necessarily buying smart
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.
Here’s what happens at the scene of the crime: fraudsters offer their own inventory in market disguised as premium publisher inventory causing their inventory supply to inflate artificially, reducing its value in the open market. The victims (the ad buyers) get this inventory for cheap, thinking they’ve scored – yet they lose out in the long term, because fraudulent impressions do not help reach campaign goals. The crime is exaggerated by the fact that bots learn a bidder’s bidding algorithm using neural networks and then exploit that knowledge by offering fraudulent inventory masked at a reduced cost. Read more . . .