Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

Buying cheap is not necessarily buying smart

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem. 

Here’s what happens at the scene of the crime: fraudsters offer their own inventory in market disguised as premium publisher inventory causing their inventory supply to inflate artificially, reducing its value in the open market. The victims (the ad buyers) get this inventory for cheap, thinking they’ve scored – yet they lose out in the long term, because fraudulent impressions do not help reach campaign goals. The crime is exaggerated by the fact that bots learn a bidder’s bidding algorithm using neural networks and then exploit that knowledge by offering fraudulent inventory masked at a reduced cost.  Read more . . .

 

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Christopher Weiss is a grizzled and hoary veteran of online marketing with over 20 years on the technology front lines deep in the high-tech trenches. He is a Pragmatic Marketing, Inc. certified professional, published author, and award winning public speaker occasionally taking selected consultative incursions into the adtech theater of war. After an exhaustive Federal IT boot camp with the U.S. Department of Labor managing a legacy data migration, he took over as the Chief Technologist for User Technology Associates in Arlington Virginia. From that beachhead Mr. Weiss followed the battle lines of Internet integration to become Executive Director with USWeb and ultimately Vice President of Professional Services at the nefarious marchFIRST internet integration juggernaut. There he spearheaded large scale e-commerce skirmishes with allies like United Airlines, America Online, Citicorp and Harley-Davidson. When the dust of the bubble had finally settled, Chris found he had become a mercenary deeply entrenched in software and technology product management with several local and European start-ups combating network security, data management, and online marketing. In that service he has been honored with published victories in periodicals like PC Magazine, Washington Technology, Government Computer News, iMediaConnection, MediaPost, Adotas, and Federal Computer Weekly.

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