Christopher Weiss is a grizzled and hoary veteran of online marketing with over 20 years on the technology front lines deep in the high-tech trenches. He is a Pragmatic Marketing, Inc. certified professional, published author, and award winning public speaker occasionally taking selected consultative incursions into the adtech theater of war. After an exhaustive Federal IT boot camp with the U.S. Department of Labor managing a legacy data migration, he took over as the Chief Technologist for User Technology Associates in Arlington Virginia. From that beachhead Mr. Weiss followed the battle lines of Internet integration to become Executive Director with USWeb and ultimately Vice President of Professional Services at the nefarious marchFIRST internet integration juggernaut. There he spearheaded large scale e-commerce skirmishes with allies like United Airlines, America Online, Citicorp and Harley-Davidson. When the dust of the bubble had finally settled, Chris found he had become a mercenary deeply entrenched in software and technology product management with several local and European start-ups combating network security, data management, and online marketing. In that service he has been honored with published victories in periodicals like PC Magazine, Washington Technology, Government Computer News, iMediaConnection, MediaPost, Adotas, and Federal Computer Weekly.