Appnexus CEO Brian O’Kelly in a note to customers:
Dear AppNexus customers,
We have some great news to share!
Today, AppNexus signed an agreement to acquire Yieldex, a market leader in publisher forecasting, pricing, and direct-sales analytics tools. Effective a few weeks from today, when we close the transaction, Yieldex will officially become part of the AppNexus family.
This acquisition adds great value for all of our customers.
The integration of Yieldex into the AppNexus platform will create a comprehensive, open marketplace for programmatic direct and result in the delivery of a best-in-class, full-stack publisher platform. At AppNexus, our foremost priority is providing a world-class platform upon which you can innovate and grow your business. This acquisition will further our achievement of that goal.
If you’d like to learn more about the Yieldex acquisition, please reach out to your AppNexus representative. We’re excited about the future, and we are grateful for your ongoing partnership.